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SPADA Executive

The SPADA Executive is comprised of leading New Zealand screen industry practitioners who volunteer their time to work on behalf of the members, and the wider New Zealand screen production industry.  Governed by an elected President, the Executive is elected at the annual SPADA AGM (the number of seats up for election depends on the cycle of Executive’s two-year terms).

Thank you to everyone who participated in this year’s annual elections for the 2020/2021 Executive. There was great engagement from members, both in the high calibre of nominees, to the volume of voting papers received. 

A big thank you to outgoing Executive members, Jane Robertson, Tina McLaren and Kelly Martin, for all their work and energy over the last two years.  SPADA is lucky to have a membership rich in talented and experienced producers who are willing to give of their time and expertise freely.

At SPADA’s first meeting of the new Executive in November 2020, the General Statement of Expectations & Code of Conduct for SPADA Executive Members was tabled and signed. This document details the principles that guide the Executive Members as they carry out their responsibilities for the members and the organisation during their tenure on the Board.

To our following 2020/2021 Executive – welcome. 

The 2020/2021 SPADA Executive are:

sharon menzies image Sharon Menzies (Co-President), Managing Director - Fulcrum Media Finance, Ohope

Sharon Menzies is the Managing Director of Fulcrum Media Finance. Sharon has over 20 years’ experience in commercial and business affairs in film finance companies in the United Kingdom, Australia and New Zealand.  Sharon is currently Co-President of the New Zealand Screen Production and Development Association, was an industry representative for the New Zealand Film Commission New Zealand Screen Production Grant Panel and was an assessor for Screen Australia’s 2016 and 2015 Enterprise Programme. 


Richard Fletcher Richard Fletcher (Co-President), Managing Director - Libertine Pictures, Wellington

Richard has more than 20 years’ experience in international film and television production. He has produced and executive produced a range of feature films, documentaries and TV series, including DaffodilsYellow is ForbiddenBelief: the Possession of Janet MosesWild SurvivorWalking with Dinosaurs 3DThe Last OceanBoyUnder the Mountain and River Queen. His productions have played at major international festivals including Berlin, Melbourne, Shanghai, Sundance, Toronto and Tribeca film festivals and he has worked with a range of partners including the BBC, Disney, National Geographic, Netflix, TVNZ and Twentieth Century Fox.  

Richard previously worked at the New Zealand Film Commission as Head of Business Affairs and in distribution in Australia for Beyond Films and in the UK for the Feature Film Company. He has extensive domestic and international relationships across all sectors of the screen production industry. He is Co-President of the New Zealand Producer’s Association (SPADA) and is a former member of the New Zealand Film Commission NZSPG Certifying Panel. In 2009, he was the recipient of the SPADA Independent Producer of the Year award and in 2017 he received the SPADA/Data Book/SCREENZ Industry Champion award.


Dan Buckingham 1 Dan Buckingham, Managing Director - Attitude Pictures, Wellington

Dan started as a researcher & reporter and has since managed both the Post Production & Digital arms of Attitude. Dan is now focussed on running the business as General Manager. Dan had six years as an elected member of the Auckland Council Disability Advisory Panel, including three years as Deputy Chair, and a stint as President of New Zealand Wheelchair Rugby. Dan is also currently Chair of The Attitude Trust.


Irene Gardiner  Irene Gardiner - Independent Producer, Wellington

Irene is a long-time television producer and executive producer, with particular expertise in factual programming and documentary. She is a former TVNZ Head of Commissioning and was the founding Content Director for the NZ On Screen website. Irene is on the SPADA Executive, and the NZ TV Awards organising committee, and is a frequent commentator on media issues on radio and television.


Mick Sinclair Mick Sinclair, Lawyer - Sinclair Black, Auckland

With over 30 years in the entertainment industry, Mick is one of New Zealand’s most experienced entertainment law specialists. As the original founder of Sinclair Black in 1989, he has unrivalled experience in negotiating and drafting agreements in the entertainment, media and sports industries; and in providing legal advice and opinions on the commercial and intellectual property issues that are unique to these fields. Prior to founding Sinclair Black, Mick worked primarily in civil litigation, and has continued in specialist areas of litigation such as intellectual property, defamation and privacy. 


Samson Samasoni Samson Samasoni, General Manager, Umbrella Multimedia Ltd, Wellington

Samson Samasoni has more than 35 years’ journalism and strategic communications experience. He has worked extensively throughout the New Zealand public service and in the Pacific. He also spent 10 years in the Middle East as a management consultant with international consultancies and heading up PR agencies. During his career he has produced, directed and scripted hundreds of corporate video products locally and overseas. He currently heads Umbrella Multimedia, based at Avalon Studios, a production house specialising in video content for Pasifika communities which also runs Oriana TV, a linear TV platform targeting Pasifika audiences. Samson is the lead Commissioner for Oriana TV.


lisa Lisa Chatfield, Producer, Long + Short Story Studio, Wellington

Lisa Chatfield is a producer that has worked in the creation of screen stories for more than 20 years with a focus on creative partnerships both locally and internationally (New Zealand, Australia and UK), forging a successful career as an independent producer and a funding body executive at the NZFC. She recently produced the mini-series The Luminaries for BBC and TVNZ. She is a director of Wellington company Long + Short Story Studio.  


KWilliams headshot Karin Williams, Producer, Multinesia Productions, Auckland

Karin began her career as a reporter at the Cook Islands News in Rarotonga, before going on to work for broadcast networks in New Zealand and the USA, including NBC and PBS. She founded Multinesia Productions in 2004 to support and promote global indigenous storytelling. Since returning to Aotearoa in 2012, Karin has served as Development Executive at the NZ Film Commission and works with Pasifika storytellers to bring authentic projects to stage and screen.