Brenda runs NZ On Air's Digital Media Fund and has been responsible for driving funding of digital content, including webseries, apps and interactive documentaries, over the past four years. Prior to this Brenda set up and managed the New Zealand screen showcase website NZ On Screen. She has worked extensively in the digital media and internet sectors, both in NZ and Europe, and played a key role in developing support for women in the NZ internet industry in the late 1990s.