about us

SPADA Executive

The SPADA Executive comprises of New Zealand screen industry practitioners who volunteer their time to work on behalf of the wider New Zealand screen production industry.

Each year SPADA members have the opportunity to nominate a SPADA member (this is dependent on the two-year terms and how many seats are up for nominations) onto the SPADA Executive. All executives have two year terms, and the Executive is governed by an elected President. 


Firstly, thank you to everyone who took part in this year’s annual elections for the 2019/2020 SPADA Executive.  It was tightly contested, with a healthy number of members voting.  Thank you also to our outgoing Executive member Kerry Warkia for all her work and energy over the last two years.

It should be noted that SPADA’s representation comes in many forms.  Its Executive is one; then there are its working groups, its sub-committees, not to mention the multitude of phone calls and emails that brain-storm and problem solve and help create opportunities and divert disasters… which you’ll all agree sounds like the day-to-day business of being a producer.   

The ability for SPADA to call upon this wealth of knowledge, experience and expertise that resides in its membership is invaluable.  So as we welcome the 2019/2020 SPADA Executive, we also take this opportunity to acknowledge and thank everyone for their time, engagement and financial support over the last 12 months.

The 2019/2020 SPADA Executive are:

sharon menzies image Sharon Menzies (Co-President), Managing Director - Fulcrum Media Finance, Ohope

Sharon Menzies is the Managing Director of Fulcrum Media Finance. Sharon has over 20 years’ experience in commercial and business affairs in film finance companies in the United Kingdom, Australia and New Zealand.  Sharon is currently Co-President of the New Zealand Screen Production and Development Association, was an industry representative for the New Zealand Film Commission New Zealand Screen Production Grant Panel and was an assessor for Screen Australia’s 2016 and 2015 Enterprise Programme. 


Richard Fletcher Richard Fletcher (Co-President), Managing Director - Libertine Pictures, Wellington

Richard has more than 20 years’ experience in international film and television production. He has produced and executive produced a range of feature films, documentaries and TV series, including DaffodilsYellow is ForbiddenBelief: the Possession of Janet MosesWild SurvivorWalking with Dinosaurs 3DThe Last OceanBoyUnder the Mountain and River Queen. His productions have played at major international festivals including Berlin, Melbourne, Shanghai, Sundance, Toronto and Tribeca film festivals and he has worked with a range of partners including the BBC, Disney, National Geographic, Netflix, TVNZ and Twentieth Century Fox.  

Richard previously worked at the New Zealand Film Commission as Head of Business Affairs and in distribution in Australia for Beyond Films and in the UK for the Feature Film Company. He has extensive domestic and international relationships across all sectors of the screen production industry. He is Co-President of the New Zealand Producer’s Association (SPADA) and is a former member of the New Zealand Film Commission NZSPG Certifying Panel. In 2009, he was the recipient of the SPADA Independent Producer of the Year award and in 2017 he received the SPADA/Data Book/SCREENZ Industry Champion award.


Dan Buckingham 1 Dan Buckingham, Managing Director - Attitude Pictures, Wellington

Dan started as a researcher & reporter and has since managed both the Post Production & Digital arms of Attitude. Dan is now focussed on running the business as General Manager. Dan had six years as an elected member of the Auckland Council Disability Advisory Panel, including three years as Deputy Chair, and a stint as President of New Zealand Wheelchair Rugby. Dan is also currently Chair of The Attitude Trust.


Irene Gardiner  Irene Gardiner - Independent Producer, Wellington

Irene is a long-time television producer and executive producer, with particular expertise in factual programming and documentary. She is a former TVNZ Head of Commissioning and was the founding Content Director for the NZ On Screen website. Irene is on the SPADA Executive, and the NZ TV Awards organising committee, and is a frequent commentator on media issues on radio and television.


Jane Robertson 2019 Jane Robertson, Creative Producer - Gibson Group, Wellington

Jane has created and produced numerous documentaries, animation and factual programmes that have been both sold and screened around the world. She holds a degree in Broadcast Communications and works across both the exhibition and media arms of the Gibson Group. Jane has worked in the UK, UAE and China.  Alongside producing and developing visitor experience and films, she has created and produced numerous documentaries and factual programmes that have sold and screened around the world.


Kelly Martin Kelly Martin, CEO - South Pacific Pictures, Auckland

Kelly Martin is CEO of South Pacific Pictures and has over 25 years’ experience in television, having worked at both major New Zealand networks.  She has managed international acquisition, local production strategy and commissioning and has brought several local productions to the screen. Since joining South Pacific Pictures, Kelly has Executive Produced a number of successful series and is currently producing her first feature film.

As well as being part of the SPADA executive, Kelly is also a baord member for WIFT NZ.


Mick Sinclair Mick Sinclair, Lawyer - Sinclair Black, Auckland

With over 30 years in the entertainment industry, Mick is one of New Zealand’s most experienced entertainment law specialists. As the original founder of Sinclair Black in 1989, he has unrivalled experience in negotiating and drafting agreements in the entertainment, media and sports industries; and in providing legal advice and opinions on the commercial and intellectual property issues that are unique to these fields. Prior to founding Sinclair Black, Mick worked primarily in civil litigation, and has continued in specialist areas of litigation such as intellectual property, defamation and privacy. 


w tina mclaren Tina McLaren, Head of Production, Screentime NZ, Auckland

Tina is a senior Film and TV industry practitioner having worked in the sector for the past 25 yrs. Tina has held various production positions across the industry (drama, documentary and reality both in NZ and Canada) and has produced hundreds of hours of content. Her breadth of experience and hands-on approach led her to the position of Head of Internal Production at TVNZ, producing shows such as Mitre Ten Dream Home, Dancing with the Stars, Sir Edmund Hillary tribute documentary and many of the TVNZ’s major live broadcasts. 

Tina became Drama Commissioner at TVNZ in 2009 and was, most notably, responsible for the multi award-winning Sunday Theatre Strand – Resolve, How To Murder Your Wife, Bombshell, Hillary, Jean to name a few.  As well as securing an International Emmy for the digital drama Reservoir Hill. Tina is a staunch supporter of local children’s drama and was at the forefront of digital commissions for the TVNZ. Tina is now Head of Production at Screentime NZ and is an elected member of SPADA.