Dacia Herbulock

Director - Science Media Centre, NZ

Dacia joined the Science Media Centre (SMC) at its launch in 2008, bringing experience in radio, film, documentary, television news and science writing in the US, China and New Zealand. The aim of the SMC is to promote accurate, evidence-based reporting on science and technology by helping the media work more closely with the scientific community. 

Since its inception Dacia has played a pivotal role in shaping the SMC’s direction, leading initiatives​ ​to​ ​build scientists' capacity for communicating effectively with media and the public, and supporting journalists covering complex science-related issues by ​making relevant angles and information accessible to all media when science is in the headlines.
Dacia serves on the Executive Committee of the Science Communicators Association (SCANZ) and has a background in radio, film, documentary and television news in the US, China and NZ.

Dacia’s research interests are in media reporting of science, evaluating impact in media and science communication training for researchers, building the evidence base for strategic science communication and public perceptions of science and technology.

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